We hope you enjoy the tips and techniques for Ten proven ways to get more Facebook Reviews.
If you’ve been paying attention, you’ll have noticed that we write quite a lot about how to get more Facebook reviews for your business. Check out our other articles here
The whole world, broadly speaking, is on Facebook. At the very least, your customers and prospective customers are on Facebook, and it is likely that they spend a fair amount of time on Facebook.
53% of 50-64 year olds use Facebook and for 48% of 18-30 year olds, checking Facebook is the FIRST thing they check upon waking.
Facebook has worked hard to get that audience, we need to put in a bit of effort to make sure our businesses benefit from it.
Well, it sounds obvious, but an active page which attracts your customers to it, is the first step to getting your business reviewed. That doesn’t just mean setting up a page, it means regularly adding content, inviting your customers and prospective customers to ‘like’ the page, and building up momentum over a period of time.
Bizarrely Facebook has reviews switched off by default, so you have to manually turn them on. Thankfully, us helpful guys at Review Cards have written you a set of instructions right here – How to enable reviews and star ratings on your Facebook Page.
Once again, we are stating the obvious here, but you would be amazed how many business owners and their staff don’t actually ask their customers to leave a review. This is 21st century up sell and the great news is it doesn’t cost your customers anything apart from a little of their time. You will massively increase the number of reviews you receive if you simply ask for them.
A visual, physical reminder that the customer agreed to leave you a review will see an uplift in the number of reviews you receive. Even though the customers could leave a review whilst they are with you, most of them won’t. So don’t put the onus on them to remember, give them an actual reminder.
Follow up by Email too.
How about giving a customer who has left a review a free glass of wine with their next meal, or a free starter. You’re asking them for a bit of their time, which they might be more likely to give if they are getting something tangible in return. You get a returning customer and a review which is likely to generate more customers. Top tip – this is also likely to increase the star rating of the review that someone was about to leave. Someone who was thinking about leaving a four star review is much more likely to leave five stars if there is a glass of wine at stake!
If your customers are asked to name a member of staff in their review, they often will. you can then monitor how many positive reviews each member of your team is getting. There is literally no downside to this, the staff will become competitive, and the way they compete in this contest is by giving exceptional service. Offer the staff something small in return, or even the title of Employee of the Month.
Make sure that you share your existing reviews all over social media. Share them out onto your personal Facebook, encourage your customers to do so, screengrab them and share them on Instagram, share a link to them regularly on Twitter, use appropriate hashtags on both Twitter and Instagram.
Yep, even the less than positive ones. Show that you’re a business who cares by thanking the positive ones AND thanking any negative ones and taking notice of what they say.
I’m writing this in 2018 and you know what? Not every customer will leave a positive review no matter how good the service you provide. So do the best you can with them and show all customers, past and future, that you take all feedback positively and courteously.
Sometimes what you do will work, sometimes the customer who was absolutely brilliant and assured you would leave a review, just won’t. So do everything we suggest to gain as many reviews as possible, and don’t stop just because an occasional customer doesn’t.