Facts and figures that reinforce the importance of on-line reviews
The importance of reviews has escalated over the last few years and today, they influence consumer decisions more than ever but don’t just take our word for it. The data below is taken from bona fide sources such as Google and other leading industry experts
84% Of people trust on-line reviews as much as a personal recommendation
On-line reviews have shown to influence 67% of purchasing decisions
74% of consumers say that positive reviews make them trust a local business more
90% of people read on-line reviews before visiting/contacting a business.
Read part 5 – Responding to Reviews